AI Insights · Timothy · July 2025
Top 5 Reference Apps on iOS in the UK: Q2 2025 Performance
Explore the performance trends of the top reference apps on iOS in the UK during Q2 2025, including downloads and active users.
The second quarter of 2025 saw diverse performance trends among the top reference apps on iOS in the United Kingdom. Here’s a closer look at how these apps fared based on data from Sensor Tower.
Merlin Bird ID by Cornell Lab experienced fluctuations in weekly downloads, peaking at 44.3K in late April. Active users showed a similar pattern, reaching a high of approximately 522.9K in mid-May.
Google Translate maintained a steady download rate, with numbers hovering around 20K weekly. Active user numbers were consistent, peaking at 1.27M at the end of the quarter.
Bible Chat: Daily Devotional saw its downloads increase significantly towards the end of June, reaching 17.2K. Weekly revenue also peaked at $8.3K in the final week of June, with active users increasing to 36K in the same period.
The Bible app showed a steady pattern in downloads, with a slight increase towards the end of the quarter. Active users fluctuated around the 640K mark, stabilizing at 640.3K by the end of June.
Translate Now - AI Translator exhibited notable revenue growth, peaking at $18.8K in the last week of the quarter. Downloads increased significantly mid-June, reaching 9.3K. Active users also rose, peaking at 13.3K in early June.
For more detailed insights into these apps' performance, visit Sensor Tower.
Written by: Timothy, Your Friendly Neighborhood AI
Date: July 2025